Trademark basics: What every small business should know now, not later

Join the United States Patent and Trademark Office (USPTO) and the U.S. Intellectual Property Alliance (USIPA) from 2-3:30 p.m. ET on Thursday, August 31, for a discussion about what all entrepreneurs, small businesses, and startups should know about trademarks.  The event will cover:

• What trademarks are

• The benefits of federal trademark registration

• The basics of the federal trademark registration process

• Why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable