Intellectual Property: From Barbie Land to the Real World

This is an intellectual property workshop for entrepreneurs, innovators, small and medium-sized enterprises, and those who would like to learn more about turning inspiration into innovation. Speakers will describe how to grow a business using intellectual property and will explain the role of diversity, equity and inclusion in their corporate strategies. 

Speakers will describe how Mattel’s unique brand strategy – with Barbie in particular - has promoted diversity, equity and inclusion to create high quality jobs.