A Look at What’s Ahead at the 2021 INTA Annual Meeting Virtual+

Here is a peek into the hybrid Virtual+ event format to see what’s in store for attendees of the five-day virtual component as well as the in-person mini-conferences in four cities.

The Meeting

The Meeting will be held from November 15 to 19 and features a robust virtual program over five days and one-day in-person mini-conferences in four cities—Hong Kong SAR, China (November 15), New York, New York, USA (November 16), Berlin, Germany (November 17), and Los Angeles, California, USA (November 18).

The virtual program includes a dynamic mix of educational sessions, Business Development opportunities, committee meetings, and social activities. Each day introduces a different education track tied to a theme:

• Building a Better Society Through Brands—Monday, November 15

• The Business of Brands—Tuesday, November 16

• Enforcement and Anticounterfeiting—Wednesday, November 17

• Innovation and the Future of IP—Thursday, November 18

• Regional Updates—Friday, November 19

The tracks include panel sessions, Capsule Keynotes, workshops, and Idea Exchanges. The themes will also be woven into Business Development activities each day.

At the onsite mini-conferences, attendees will participate in discussion forums and networking activities, and end the day with an INTA-hosted reception.

Registration

Member registration for the 2021 Annual Meeting Virtual+ will open on July 14. Non-member registration will open on August 16. The last date to register is October 29.